Dramaturgy guides learners through a meaningful change. We treat watch time as a proxy for comprehension and design each beat to serve a single learning promise.
Principles
Promises over topics — every lesson answers “what changes for me?”
Hooks without hype — precise relevance in the first 30 seconds
Micro-wins — practice early to lock understanding
Recap by contrast — before/after examples beat repetition
CTA ethics — next step only when a win is delivered
Tone Calibrator
Drag to preview the same message in different tones.
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0 = Friendly, 1 = Direct, 2 = Analytical
Micro‑win Timer
Practice window to secure a concept. Default 45s.
00:45
Story
We began by helping creators fix the “strong start, weak middle” problem. Over time, patterns emerged—beats that predict retention. The library here is a distillation of those patterns into reusable building blocks.
Request a Sample Outline
Share your topic and get a 5‑beat outline template. Typical turnaround: under 2 minutes.
Outline generated. Check your inbox in a moment—plus, see a preview below.
• Promise: What will change in 5 minutes
• Hook: Specific relevance in 30s
• Beat 1: Micro‑win practice
• Beat 2: Contrast recap
• CTA: Optional next step